1. Revenue Drivers
The revenue drivers for my company are the adds for my app, my loyal members, and customers who are buying watches.
2. What am I going to offer next?
I believe the next product I am going to offer are other accessories such as earrings, bracelets, and necklaces. Instead of just allowing people to only rent watches, they will be able to rent other accessories as well. It will foster customer loyalty as they can get all accessories with my company instead of just watches.
3. Amazon Product
One of the products I plan to offer is a professional looking necklace. The necklace I found is a thin silver necklace with a diamond stud. It is very professional and would look great for both a nice occasion and something more casual.
4. Reviews of the Product
Customers said that they like the sparkle of the necklace and the fact that they can wear it with pretty much anything. Many people said they wear it daily and at nice events. The people like the classy simple look along with the nice diamond. The only thing customers complained of was the fragility of the chain itself. Many said it broke and that they needed to buy another chain.
5. Changes to the product
The only real change I would make to this specific product is the chain itself. I would keep the same look with a thicker more durable chain. Besides that, I think the necklace does an excellent job at attracting target consumers.
6. Benefits of this product
I think expanding my product to other accessories besides just watches will attract a lot more female customers. Adding necklaces will appeal to my female customers and really help when looking to expand my company.
Travis I like your idea alot. I dont know if you have ever seen sex in the city but in the movie they mention a similar idea but for purses. I always thought it was a great idea on the show and I like the fact that you have a similar idea. As a women I would be more likely to rent out the jewlery like necklaces and bracelets. I also find it frustrating when a chain breaks on me and always fear that I will lose what is on the chain. Feel free to check out my blog: http://entweekly.blogspot.com/2016/03/the-amazon-whisperer.html
ReplyDeleteGreat idea on expanding your market. Make sure your watches and necklaces have the same style so that customers notice that you have your own, kind of, identity. Beautiful necklace, too :) My blog is here:http://ent303uf.blogspot.com/2016/03/amazon-whisperer.html
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteHi Travis. Your idea is great. However it is in a highly competitive market. There is so many wasy that you can take this product and expand which to me is the most exciting part of this venture. That being said, remember that the most important thing to market an item properly is positioning it in the mind where it is remember able and unique to the consumer. I was not able to complete this assignment but I would really love feedback form you and your expertise. Best wished on you future success!
ReplyDeletehttps://plus.google.com/113251542419341510052/posts