This week we are going to discuss marketing and my thoughts on the week 9 reading.
Surprises:
I was actually really surprised at the amount of strategies companies can choose from when considering a market plan. Starting with what questions to ask, who to ask, and what form to ask them in. All the way to how to advertise and how much money to allocate to marketing.
What Was Confusing?
I was confused how entrepreneurs are able to identify consumer characteristics within their market and how they use them to help market and sell their products.
Questions:
1. Typically entrepreneurs work alone or have a few people working with them when they start their business. How how much time should they be spending on marketing in the beginning phases?
2. What marketing techniques do you recommend for a small growing business versus an established company?
Disagreements:
I love the information the author gave regarding marketing, but it seemed to be for established companies and not so much brand new companies. For instance, forecasting sales, pricing, finding a market are all things that are extremely difficult for a business just starting out. The author fails to address those issues, and I wish he could have spent more time discussing problems for businesses just beginning instead of ones that are already established.
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