My Unfair Advantage

Good Afternoon Folks,

This week we are going to find my unfair advantage!

1. Redial App:
My app will coincide with the watches we offer and it will allow customers to browse watches online and order them right there on their phone.

2. Ability to Rent Watches:
There are many different types of companies that allow you to use their services for a monthly service charge and they have proven to be very effective. But, there are none that do this with watches.

3. My Innovativeness:
I am constantly thinking of new things and ways to make things better, once I get the company started I think I will be very good at keeping us ahead of the market and out competitors. My innovativeness will be very valuable down the road.

4. Partnership with Shaun Reid's Promotion Company:
Having a partner in the promotion business is huge when trying to inform people about your service. This is extremely valuable especially when it comes to getting started.

5. Adaptability of My Company:
With a company like mine, it is very easy for me to adapt to the market. If the style of watches changes, or maybe another accessory comes into play, I can easily alter the products that I offer to my customers while other companies cant.

6. Team-oriented Informal Company Culture:
Having a team-oriented company culture promotes innovativeness and efficiency. I want to my workers to enjoy coming to work and I want them to feel comfortable pitching ideas to me or other managers. When people feel like they have a say where they work, they tend to work harder.

7. My Uncle is a Patent Lawyer:
When coming up with new services and new ideas, it is key to have a patent or copyright on it to prevent others from stealing your idea. Having a family member in that business allows me to quickly patent ideas or inventions that I come up with.

8. My Sense of Humor:
I think my sense of humor and weirdness will help my company grow. As the owner of the company, you reflect people's perception of the company. My uniqueness and genuineness will attract customers because they feel safe using my services and working with me.

9. Online Expansion:
With a company that allows people to rent things for a service fee, I do not have to have the trouble of owning a store. I can utilize brick and mortar stores for show rooming for customers before they rent out my watch. Just like Netflix shut down Blockbuster, I think not having actual stores gives me a competitive advantage over other companies.

10. Global Positioning
Watches are popular all around the world, and watches that are fashionable in that region tend to be made in that region. My company can easily operate all around the world and provide fashionable watches to each region. Also, I can taylor my companies plan to each culture.

1. Redial App. Although some of these can definitely give me a competitive advantage over others, I think the Redial App is the one that gives me an "Unfair Advantage".  An App is something I can copyright and utilize fully. Apps allow me to market my services and expand my customer range to all over the world. With a company that is a one of a kind, this app will also be a one of a kind. If other companies want to copy me, having an app during this technological age gives me a huge advantage over competitors.