Week 7 Reading Reflection

Hello again folks,

This week we are going to talk about the week 7 reading.

What Surprised Me?

The article gave a completely different perspective on marketing, specifically with what works and what doesn't. I had always thought things like psychographics were effective, but I guess we were using them the wrong way.

What Confused Me?

In the article, it talks about focusing on valuable customers because they are profitable to the company. But wouldn't that prevent one from being able to utilize marketing segmentation to gain more customers? Also, isn't risky to focus on one specific type of customer?

Questions?

1. How do companies utilize segmentation if they offer different products in different regions?

2. How do specialist plan to validate statistics used to convince senior management to change marketing strategies?

Disagreements?

I do not have any disagreements with the author, as I believe he or she did an effective job explaining his or her point. Marketing is constantly changing and the authors strategy seems very plausible.